PE Purple Shampoo VEGAN**

Due to styling and damage, blondes can sometimes lose their brilliance and become dull and yellow. To make blondes bright again, use purple shampoo to boost your blonde hair and eliminate brassiness.

The colour purple sits opposite the colour yellow on the colour wheel. This means applying these violet formulas to your hair helps to neutralise the colour by working as a toning shampoo and depositing colour, giving you the luscious locks you’ve always dreamed of!